THE NEW FOOD ECONOMY

The Digitalisation of food

A booming logistics industry with an astonishing level of technological advancements has created sentiment for a global gold rush. Entities of all kinds, both private and public, are jumping on a never before seen explosion of potential, each large institution after the other catching the waves without restraint.

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The food and beverage industry is going through the same revolution as the automotive industry with the electric vehicle replacing the combustion engine. The changes are happening at a dizzying pace across the industry on a global scale.

In the past 10 years we've seen the travel industry being dominated by booking sites, we've seen ride hailing apps replace traditional taxis. We now see the entire food sector going digital.

The aggregator economy is so tied up in it's need to satisfy growth that it is forced to integrate more vertically, into the actual consumer space. The aggregators have one thing in common; they've grossly misconceived the lack of competence in local restaurant operations. So relying on them to increase or even maintain market share, with so many players in the game will be short lived.

Adaptation is simply going too slow and
restaurateurs are apprehensive to jump onto the bandwagon willingly. Paradoxically, despite the surging demand, the pressure mounting on logistics companies are pushing them to take more risk.

Suburbs and smaller cities will be key to meeting growth goals. Their reliance on solutions like Noahs is unquestionable. We are taking a deliberate choice to surf their waves and draw benefits from the intensive momentum they are building.

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We love to work with the aggregators, but they love to work with us even more, as we are a concrete solution to reaching their
growth goals and minimize their cost per order.

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The restaurants of the future needs to be faster, more efficient, reliable, streamlined and cooperative with the logistics procedures, so they can offer timely deliveries to more people and expand their market segment. It will be a lifeline for restaurants to integrate with the ever growing list of outsourced sales channels and merchants making themselves available.

The restaurants of today despise the aggregators for their hefty commission fees.
Most have given up completely and decided to pursue in-house or native web-services to avoid these fees, only to find that it is impossible to manage and stay competitive. Many has been trying to fight these aggregators as they experience the severe repercussions of their arrival.

Fighting the trends of the new food economy however, does not place the restaurant in a better position by any stretch of imagination, as the billion dollar industry is ramming onwards, as we speak.

We seek to bridge the gap by re-constructing the restaurant economics with the conditions brought along by the aggregators, offering a vital solution to the industry's long term problem. With the dedication to consistent and quick preparation of meals at a good price, with many brands from a single place, alongside cross concept functionality. We have found a way to sustain profits and the aggregators have found their perfect match to proceed with the transformation they've been promising.

The aggregators welcome our smart kitchens with open arms and provide us with great incentives including state of the art logistical solutions, customer service, data sharing, marketing incentives and driver dedication.

We couldn't wish for a better position to be in, as a business and the aggregator warfare is still just getting started.